Russia's Rebranded McDonald's Unveils Hello Kitty Pink Burger

Russian fast-food chain Vkusno i Tochka (the chain that came to Russia to replace McDonald's) is set to release a limited-edition Hello Kitty-themed burger featuring a bright pink bun and chicken patty, according to RIA Novosti citing the restaurant's press service. Starting July 21, customers will be able to enjoy this special burger, which also includes a pink cheese sauce. Alongside the burger, the chain will offer combo boxes featuring nuggets and chicken strips decorated with the characters Badtz-Maru and Kuromi. Also joining the menu is soft serve ice cream topped with fruit-flavored jelly. Hello Kitty, a white anthropomorphic cat with a red bow, is one of the most iconic characters in Japanese pop culture. Created by Sanrio in 1974, she has inspired countless pieces of merchandise, anime series, and video games.