Ad dollars stay the course on TikTok, ban or no ban

Ad dollars stay the course on TikTok, ban or no ban

Upworthy

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TikTok’s fate may be uncertain in the U.S. but many advertisers are simply shrugging and spending anyway, according to a Digiday+ Research survey of brand, retailer and agency professionals. Nearly halfway through its second 75-day countdown to being banned, the platform is still seen as a…

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