Calm’s hilarious CNN ad campaign sent the meditation app flying up App Store charts

Meditation app Calm’s brilliant and hilarious marketing campaign that saw it sponsoring CNN’s coverage of the 2020 U.S. Presidential Election results this week seems to have paid off for the business. The app, which today offers mindful meditations, peaceful sounds and sleep stories, had flashed on screen during CNN’s “Key Race Alert” coverage, reminding users […]