The coming mortgage boom: Why the right kind of AI will define the next era

There’s no denying it, artificial intelligence (AI) has stormed into the mortgage industry in a variety of formats helping brokers and lenders create efficiencies, save time, and close more deals. From ChatGPT-powered marketing assistants to chatbot-driven customer support, generative AI has been the center of the conversation. And for good reason: these generative AI tools save time, boost productivity, and give mortgage professionals quick wins.