Netflix continues to attract ad dollars as it offers ‘holy trinity’ to advertisers

Netflix Inc (NASDAQ: NFLX) remains in focus after reporting a strong Q2 as the streamer’s ad-supported tier continued to gain traction, with impressions soaring nearly 400%. In its second financial quarter, the mass media behemoth continued to invest in its proprietary ad stack and data-driven targeting capabilities, signalling a strategic pivot toward monetising its vast […]