
McDonald’s AI and VR Strategy Powers Expansion to 44,000 Units by 2025
McDonald's "Accelerating the Arches" strategy drives digital transformation using AI, VR, and data analytics to enhance customer experiences, operational efficiency, and global expansion to over 44,000 units by 2025. Investments in predictive tools and metaverse engagements aim to boost personalization and loyalty. Despite challenges like cybersecurity, the company projects sustained growth through tech innovation.
Full Article