Mastering Marketing ROI: Analytics, AI, and Key Strategies

In modern marketing, ROI measurement has become essential for justifying budgets amid economic pressures, evolving from basic formulas to advanced strategies incorporating data analytics, AI, multi-touch attribution, and tools like Google Analytics. By focusing on KPIs such as CAC and LTV, marketers overcome pitfalls and drive sustained growth. Mastering ROI fosters accountability and transforms spending into strategic assets.