Beats is throwing a weekend party with themed drinks and prizes

To mark the release of new cables and new colors for the Beats Pill speaker, Apple is hosting a three-day event in Los Angeles with music, prize draws, and an exclusive drink.

Beats is throwing a party in LA — foreground image credit: Beats

In the last many months, Beats has launched its Beats Powerbeats Pro 2, as well as new branded cables, and the latest in a long line of different colors for the Beats Pill speaker. Now it's holding an event to promote them all, and it's running 11:00 A.M. to 6:00 P.M. Pacific Time from Friday to Sunday, July 18 to July 20, 2026.

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