Adanola valued at £400m as Kendall Jenner favourite sells stake

Adanola, the athleisure brand worn by the likes of Kendall Jenner, Molly-Mae Hague and Maya Jama, has been valued at around $530m (£398m) after securing a new backer. Story3 Capital Partners has acquired a minority stake in the Manchester-based label which was founded by Hyrum Cook in 2015. Other well-known personalities who are fans of [...]