Rolls-Royce banking on bespoke cars to attract super-rich

Wealthy buyers seeking to personalise their new Rolls-Royce helped boost the luxury car brand’s profit in 2024 despite falling sales. The Hampshire-based business, which is owned by BMW, said its bespoke service reached a record level last year with a 10 per cent increase on average per car year-on-year. Rolls-Royce Motor Cars added the rise [...]