Channel 4 bets on U21 Euros to drag younger viewers back to TV

Channel 4 head of sport Pete Andrews on the broadcaster’s rights strategy, punching above their weight and why they’re showing England at the U21 Euros. If you’ve watched an England team win a men’s international football tournament then it was probably on Channel 4. When Lee Carsley’s Under-21 side reached the final of the age-group [...]