Leclerc launches ice cream brand LEC into £1.4bn UK market

Ferrari Formula 1 driver is aiming to overtake new competitors as he enters the UK ice cream market. The 27-year-old founded LEC, a light ice bream brand, in 2024 and is now aiming to break into an industry worth £1.4bn on these shores. The driver is launching with an initial five flavours – Swirly Pistachi-oh, [...]