Fifa strengthens Saudi ties as PIF joins Club World Cup sponsors

Fifa has further strengthened its ties with Saudi Arabia after its Public Investment Fund (PIF) agreed a long-term commercial partnership beginning with this month’s Club World Cup. PIF has become the eighth sponsor of the revamped tournament, joining global brands Visa, Bank of America, Coca-Cola, Hisense, Lenovo, Budweiser and Qatar Airways. Beyond that, the partnership [...]