Dr Martens has announced a new strategic focus after a bruising year which saw the brand nearly fall into the red. It will move away from a narrow focus on boots to a much broader approach targeting shoes, sandals and bags via a strategy called “Levers for Growth”. “Our ambition is to establish Dr. Martens as the world’s [...]
Full ArticleDr Martens: Bootmaker turns to sandals as profit plummets
City A.M.
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