Millennial, Gen Z homes spur Q-commerce growth

In the past one year, half the new customers that we have added are all pure play quick commerce customers, who often do not make planned purchases and end up buying 4-15 times a month from our platform,” said Seshu Kumar Tirumala, chief buying and merchandising officer at BigBasket. Goldman Sachs said Blinkit's implied valuation - estimated at $13 billion - is now higher than that of parent Zomato's core food delivery business, indicating the rapid growth of the segment.