Drop the yellow circle? Tesco commences its £7m (plus fees) Clubcard rebrand after losing battle with Lidl

Tesco has begun a £7m rebrand of its Clubcard Prices logo after losing a trademark battle against rival supermarket giant Lidl last month. Britain’s biggest supermarket, Tesco, was sued by German supermarket Lidi over its Clubcard Prices’ promotion which used a blue square with a yellow circle with the words ‘Clubcard Prices’ inside the box. [...]