A fashion disaster: how Asos lost it’s throne to Shein (and Gen Z)
Published
Asos has Topshop in its arsenal but it has failed to recreate its dominance of the 2010’s and Shein has won favour among Gen Z buyers, writes Debbie Ellison
Full ArticlePublished
Asos has Topshop in its arsenal but it has failed to recreate its dominance of the 2010’s and Shein has won favour among Gen Z buyers, writes Debbie Ellison
Full Article