Patent Suggests Ford Will Resurrect Ranchero Nameplate for Compact Electric Pickup Truck

Ford will unveil its new compact EV platform on August 11, and a compact pickup truck is rumored to be the first vehicle to use it. Based on a new trademark application that Ford filed with the USPTO on August 5, the compact truck might be named Ranchero. The name has been used by the Blue Oval before for a car-based pickup produced between 1957 and 1979. Ford appears to ignore the bad experience other carmakers, including Tesla, have ha... (continue reading...)