New Ford Bronco: revived Jeep Wranger rival revealed

Bronco family

The long-running nameplate is brough back for new family of rugged off-roaders, including two-door, four-door, and road-biased Bronco Sport models

Ford has revived the long-running Bronco nameplate after a 24-year absence for a new family of rugged SUVs. The line-up will include two-door and four-door versions of the four-wheel-drive Jeep Wrangler rival, along with a more road-focused Bronco Sport. 

The Bronco was launched by Ford as a two-door Jeep rival in 1965, but has been out of production since 1996. The long-awaited revived versions designed for the hugely popular off-road market in America, with Ford boss Jim Farley claiming the new Bronco is “built with the toughness of an F-Series truck and performance spirit of Mustang.”

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