W. Moorcroft Limited was a British art pottery manufacturer specialising in richly decorated earthenware, based at Burslem in Stoke-on-Trent, England. The company was founded in 1913 by William Moorcroft. In 2025, the firm announced it had ceased trading.
'I just feel lost': The pottery workers left bereft by firm's collapse
Moorcroft Pottery went into liquidation and after 112 years of trading at the end of April.
BBC News