W. Moorcroft Limited is a British art pottery manufacturer specialising in richly decorated earthenware. based at Burslem in Stoke-on-Trent, England. The company was founded by William Moorcroft in 1913.
Pottery firm goes bust after more than 100 years
The directors of Moorcroft Pottery in Stoke-on-Trent say they are going into voluntary liquidation.
BBC News