Scott Samuel "Scooter" Braun is an American businessman, investor, and record executive. Since 2023 he has served as chief executive officer (CEO) of Hybe America, the North American subsidiary of South Korean entertainment company Hybe Corporation, following Hybe's acquisition of Braun's Ithaca Holdings. He is credited with having discovered Canadian singer Justin Bieber in 2008, whose success along with other artists under Braun's management led to the establishment of Braun's record label RBMG Records, a joint venture with R&B singer Usher. Braun has also served in career management for artists including Ariana Grande, Kanye West, Demi Lovato, J Balvin, Ozuna, Dan + Shay, and the Kid Laroi, among others. He retired from artist management in 2024.
Justin Bieber's relationship with longtime manager Scooter Braun disintegrated over money -- millions of dollars Justin claimed..