Octopus Energy Faces Backlash For Heat Pump Price Claims

A war of words has erupted between energy providers after an Octopus Energy advert was banned for claiming that households could have a heat pump installed for as little as £500. The Advertising Standards Authority (ASA) upheld a complaint against the Greg Jackson-run energy giant, ruling that not enough customers were eligible for the £500 offer for Octopus to be able to promote the price. Under Competition and Markets Authority guidance, advertisements containing ‘from’ offers should reflect the price that “a significant…