Comcast Spins Off MSNBC, Rebrands to MS Now in Strategic Shift

Comcast is spinning off MSNBC and other cable assets like CNBC and USA Network into a new company called Versant, rebranding MSNBC to MS Now to establish an independent identity amid declining viewership. This strategic move decouples it from NBC, shedding the peacock logo and emphasizing opinion-driven content. The change aims to adapt to digital shifts and revitalize the network.