WPP Wins Mastercard’s $180M Global Media Account from Carat

WPP Media has won Mastercard's $180 million global media account from incumbent Carat after a 10-year run, announced August 18, 2025. The deal spans strategy, planning, and buying in over 70 markets, emphasizing AI and data integration with Ogilvy for social. This victory bolsters WPP amid recent challenges, signaling industry shifts toward tech-driven innovation.