Apple Pay increasing in popularity online as shoppers seek speed & security

Apple Pay is now the fifth most widely available online payment option as more shoppers ditch traditional checkout forms for faster, mobile-first alternatives.
Apple Pay on iPhone

A May 2025 study by Merchant Machine found Apple Pay is available on 5.25% of websites globally. That puts it just behind American Express and ahead of Shopify Pay, Google Pay, and Stripe.

PayPal remains the clear leader, appearing on more than a quarter of websites at 26.24%.Continue Reading on AppleInsider | Discuss on our Forums