The president of Jay-Z’s agency Roc Nation Sports Michael Yormark has said rugby’s stakeholders need to get “comfortable being uncomfortable with change” as the sport looks to commercialise after a turbulent period. Yormark, speaking at the group’s inaugural Champions of Marketing event, told City AM that sometimes sports are “so married to history” that they’re [...]
Full ArticleRoc Nation boss exclusive: Rugby chiefs need to get comfortable with change
City A.M.
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