World's Ugliest Dog Contest

The World's Ugliest Dog Contest is an annual contest held since the 1970s that takes place at the Sonoma-Marin Fair in Petaluma, California during the fourth week of June. One dog is crowned “The World’s Ugliest Dog” and its owner receives a trophy, a check for $1,600, and a free trip to New York City. There is significant media coverage, and as many as 20,000–30,000 people attend the contest during the fair each year. The fair now holds an all-day Dog Lovers' Festival preceding the evening contest.