Walmart Enters Metaverse , With Roblox.
Walmart Enters Metaverse , With Roblox.
CNN reports that on Sept.
26, Walmart announced that it's launching two immersive experiences with the online platform.
CNN reports that on Sept.
26, Walmart announced that it's launching two immersive experiences with the online platform.
The first experience, "Walmart Land," will include Netflix trivia with Noah Schnapp of 'Stranger Things.'.
The first experience, "Walmart Land," will include Netflix trivia with Noah Schnapp of 'Stranger Things.'.
"Walmart Land" will also have a virtual dressing room and music festival.
"Verch" for avatars will be sold and match real merchandise at physical Walmart locations.
The second experience is called Walmart's Universe of Play.
It will feature immersive games with characters from popular toy products such as Paw Patrol.
It will feature immersive games with characters from popular toy products such as Paw Patrol.
The retailer said its intention is to target the next generation of consumers.
William White, Walmart's chief marketing officer, acknowledges that consumers are spending "loads of time" on Roblox, which the retailer seeks to capitalize on.
William White, Walmart's chief marketing officer, acknowledges that consumers are spending "loads of time" on Roblox, which the retailer seeks to capitalize on.
CNN reports Roblox is a metaverse leader that was valued at $45 billion when it debuted on Wall Street last March.
CNN reports Roblox is a metaverse leader that was valued at $45 billion when it debuted on Wall Street last March
