The Morgan Motor Company introduced the next iteration of its core model, with the launch of the all-new Morgan Plus Four.
The car represents a revolutionary successor to the Plus 4, a model that has formed the backbone of Morgan production since its debut in 1950.
Now, 70 years after the first Plus 4 rolled off the production line at Morgan's Pickersleigh Road factory in Malvern, UK, a new chapter begins.
The Morgan Plus Four is based on the bonded aluminium CX-Generation platform, so called because it made its debut in Morgan's 110th year (2019).
Exponentially more rigid than the outgoing steel ladder chassis, yet astonishingly lightweight at just 97 kg, this advanced platform transforms the car's ride and handling capabilities, making it truly competitive against its 21st-century competition.
However, the famed Morgan driving experience of the model hasn't been forgotten - its agility, response and balance will be instantly familiar to anyone who has driven a Morgan sports car past or present.
Despite sharing the CX-Generation platform with the Morgan Plus Six, the design of the Plus Four is markedly different.
Four-cylinder Morgan cars have always featured a narrower body than the larger-engined models in the range, and the new Plus Four is no exception.
Compared to the Plus Six, the Plus Four is 104mm narrower in the central body and 78mm narrower overall, and features uniquely profiled wings.
The Morgan Plus Four retains a similar footprint to the model it replaces but, thanks to the advanced packaging of the CX-Generation platform, brings increased interior passenger and luggage space.
Furthermore, ingress and egress have been dramatically improved.
Together, these advancements enhance the day-to-day usability of the car, and make it available to an even greater number of customers.