Ellen DeGeneres Launches Faux Fur Brand

Ellen DeGeneres Launches Faux Fur Brand

Ellen DeGeneres Launches Faux Fur Brand.

DeGeneres has co-founded a new company called UnHide.

Which is dedicated to finding alternatives to fur for the fashion industry and consumers.

DeGeneres is adamant about getting people to stop wearing real fur.

I want people to stop using and wearing fur, it's that simple.

The material we use in UnHide products are soft, warm and comfortable and I hope people find it as a great alternative, Ellen, to 'People'.

DeGeneres's animal-friendly brand comes as she announced in September this year that she adopted a rescue dog.

She named the dog Mrs. Wallis Browning.

I'm excited, because I want to tell you something exciting.

We rescued a puppy.

She's so cute, I can't even take it.

She's very adorable, pretty and precious.

And she knows it, Ellen DeGeneres, on 'The Ellen DeGeneres Show'