Ellen DeGeneres Launches Faux Fur Brand.
DeGeneres has co-founded a new company called UnHide.
Which is dedicated to finding alternatives to fur for the fashion industry and consumers.
DeGeneres is adamant about getting people to stop wearing real fur.
I want people to stop using and wearing fur, it's that simple.
The material we use in UnHide products are soft, warm and comfortable and I hope people find it as a great alternative, Ellen, to 'People'.
DeGeneres's animal-friendly brand comes as she announced in September this year that she adopted a rescue dog.
She named the dog Mrs. Wallis Browning.
I'm excited, because I want to tell you something exciting.
We rescued a puppy.
She's so cute, I can't even take it.
She's very adorable, pretty and precious.
And she knows it, Ellen DeGeneres, on 'The Ellen DeGeneres Show'