Adidas shares took a tumble on Wednesday.
Down close to 3% by early afternoon.
Blame Kanye West, sort of.
The German sportswear giant says sales of his Yeezy footwear levelled off.
They couldn't maintain the surge seen after a major launch last year.
That's one factor behind slower growth online and in the Chinese market.
Footwear sales up just one percent overall, while third-quarter operating profits came in flat at a little under a billion dollars.
But Adidas is bullish about the coming months.
New soccer merchandise ahead of the 2020 European championships is expected to provide a boost.
As is a new London megastore for the brand.
Adidas isn't giving up on celebrity alliances either.
They're seen as on big factor helping it close the gap with
Class="kln">Nike in North America.
The fourth quarter will see another big-name unveiling... Singer Beyonce the latest to put her name on a line of sneakers.