United Kingdom  

Trusted News Discovery Since 2008
One News Page
One News Page United Kingdom > News Videos > Fitbit > Google jumps into wearables market with Fitbit buy

Google jumps into wearables market with Fitbit buy

Video Credit: Reuters Studio - Duration: 01:07s - Published < > Embed
Google jumps into wearables market with Fitbit buy

Google jumps into wearables market with Fitbit buy

Google confirmed it will acquire fitness tracker pioneer Fitbit for $2.1 billion.

Conway G.

Gittens has the details.

0
shares
ShareTweetSavePostSend
 

Google jumps into wearables market with Fitbit buy

Some major money is about to shake up the race in the wearable fitness market.

Google confirmed Friday that is buying Fitbit, the company that created the fitness tracker industry, for $2.1 billion.

With Fitbit's hardware, tech and 28 million active users under its umbrella, Google plans to introduce a wearables line into its "Made by Google" brand to take on the

Class="kln">Apple Watch and fitness devices made by others like Samsung.

Google is attempting a rescue of sorts.

Fitbit has lost its dominance as deeper-pocketed Apple and Samsung outspent it on the high end, and cheaper Chinese-made devices from Xiaomi took over on the low end.

That's likely to change with Google's backing.

In order to soothe privacy concerns, Fitbit announced users' health and wellness data will not be used for Google ads and Google said Fitbit users will have the choice to review, move or delete their data.

Shares of Fitbit have soared 40 percent since Monday when Reuters reported a deal was in the works.




You Might Like


Tweets about this

Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2020 One News Page Ltd. All Rights Reserved.
About us  |  Contact us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  In the News  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? FeedbackSend us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter  •  FOLLOW us on Pinterest
One News® is a registered trademark of One News Page Ltd.