The billboards are up - hailing the entrance of the latest contender in the streaming TV wars - Apple TV+.
Its signal goes live Friday in over 100 countries with Hollywood darlings Jennifer Aniston and Reese Witherspoon sharing the spotlight in "The Morning Show", one of a handful of Apple TV's original programming.
At just $5 a month....free for a year with the purchase of a new Apple device such as an iPhone, iPad or Mac computer ... the goal of Apple TV+ goes beyond simply undercutting streaming leader Netflix, says Reuters Apple correspondent Stephen Nellis.
SOUNDBITE (ENGLISH): REUTERS APPLE CORRESPONDENT STEPHEN NELLIS, SAYING: "So I think most people are looking at this so far as still more of an ecosystem play rather than Apple trying to take on Disney or Netflix head on.
They want people to see this as just another reason along with the watch, airpods, Apple Music, iCloud storage for people to come into the Apple family of products.
They don't yet seem to be going out and saying 'hey, we don't care what kind of phone you have, we want you to watch us versus Disney or Netflix.'
They are saying, 'hey, here's another reason to have an iPhone.'
So that's the lens that most people are viewing it through and I think it is also important to note that some of these shows have not gotten great reviews so far." Unlike Netflix, Disney+, and the newly-announced HBO MAX from AT&T's Time Warner - Apple lacks the access to the back catalog of hundreds of TV shows and movies, and will have to rely solely on its originals.
He told Reuters that he welcomes the wide range of competition in streaming video because, in his opinion, it will encourage more cord cutting.
And if you follow his thinking - who would benefit most from that?
The company behind some of the world's most popular handheld devices used to view streaming video.
But what about those not-so-great early reviews for the first batch of original TV shows?
SOUNDBITE (ENGLISH): REUTERS APPLE CORRESPONDENT STEPHEN NELLIS, SAYING: "So we might also see another familiar Apple pattern where it takes them a few tries to get it right, just like it did with the early iPhone, just like it did with the early Apple Watch." And star power from none other than Oprah Winfrey might help.
The media mogul is bringing her famous book club to Apple TV.
The first episode features national Book Award author and prestigious MacArthur Fellowship award winner Ta-Nehisi Coates.
Miley Cyrus has battled sobriety for years. During a recent appearance on Apple's "New Music Daily with Zane Lowe" Cyrus said she "fell off" the wagon during the pandemic. The singer and actress says she would never want to pretend that she has been sober. "I fell off and I realized that I now am back on sobriety, two weeks sober." The star said she has issues with moderation and said she believes everyone should do what's best for them. Cyrus' latest album, "Plastic Hearts," drops Friday.
Tech companies Microsoft and Apple are working together to make the Xbox Series X and Series S controllers work on iPhones and iPads. According to The Verge, Currently, the new controllers are not officially supported in iOS or iPadOS, but Apple said, "Microsoft and Apple are working together to bring compatibility for the Xbox Series X controller to customers in a future update." As per The Verge, it is unclear as to how long it will take Apple to certify the new Series X controllers, but there are signs that DualSense support might come soon. Apple Insider reported recently that iOS 14.3, which is currently in beta, "appears to include behind-the-scenes support" for the PS5's DualSense controller.
American short-form mobile video platform Quibi has just launched apps for Apple TV, Android TV and Fire TV. The streaming service company announced the change in an updated support article. The company first made the content more shareable in May and followed that soon after with AirPlay and Chromecast support. A new report in The Information claims that co-founder Jeffrey Katzenberg has attempted to sell Quibi's programming to Facebook and NBCUniversal while telling others he may have to shut down the company entirely. As reported by The Verge, Quibi has struggled to scale since its launch, dealing with a lackluster reaction to its first collection of content and a drop in subscribers after its 90-day trial offered at launch ended.
On Saturday, Netflix said it would declare more than $1.3 billion in UK revenue. The news is likely to put pressure on other tech giants like Amazon and Google many of which use tax jurisdictions to their favor. Business Insider reports Netflix has about 50 productions based in the UK, including "The Crown" and "The Witcher." Variety reports Netflix is planning to double UK spending.
Our reporter Stef chatted to Lily about her new Netflix film Mank, and couldn't resist asking about Emily in Paris season 2 - they're ready, are you? Report by Mccallumj. Like us on Facebook at http://www.facebook.com/itn and follow us on Twitter at http://twitter.com/itn
In the latest episode of 'Aur Batao', RJ Stutee speaks to Neelam Kothari Soni, Bhavana Pandey, Maheep Kapoor and Seema Khan on their Netflix release, The Fabulous Lives of Bollywood Wives. Aur Batao is not your regular photoshopped chat show but makes hanging out with celebs a different (and fun) ballgame. Watch the full video for more.
Credit: HT Digital Content Duration: 18:38Published
Apple on Tuesday launched four versions of its new flagship iPhone 12 with faster 5G connectivity in hopes of sparking an upgrade cycle that will keep sales booming through the end of the year. Conway G.Gittens has more on what's coming.
Apple CEO Tim Cook unveils the new Apple iPhone 12 with 5G. The phone featuresa new display technology, 'ceramic shield', which has four times better dropperformance. Another new feature is 'smart data mode' which helps save batterylife.
Credit: PA - Press Association STUDIO Duration: 00:45Published
Disney+ will has started streaming Taylor Swift's "folklore: the long pond studio sessions." According to CNN the sessions were filmed in upstate New York in September 2020 and directed by Swift. The special will feature performances of the 17 songs from her latest album while sharing the stories behind them. Swift announced the project on her verified Instagram account Tuesday.
Reese Witherspoon hosted a virtual 'Legally Blonde' reunion on her Hello Sunshine YouTube channel to benefit World Central Kitchen. Plus, they announced when 'Legally Blonde 3' will be hitting theaters.
Credit: The Hollywood Reporter Duration: 02:20Published