As more than 2 million soccer fans flock to the 11 host cities of the World Cup in Russia, one town welcomes visitors with the peaceful sounds of Viking life.
This is Kaup settlement, in the westernmost Russian region of Kaliningrad.
It's set up two years ago by medieval history enthusiasts, and residents spend the summer here recreating the lifestyle of medieval Vikings, introducing it to interested visitors.
SOUNDBITE: KAUP VILLAGER, MARIA, SAYING (Russian) "You can try yourself as a warrior.
You can try archery and marching.
Tourists are taught how to handle the sword and some other weapons, axes or spears, for instance." Tourist trying their hand at the old arts say they are intrigued.
SOUNDBITE: TOURIST VISITING KAUP VILLAGE, PAVEL, SAYING (Russian) "We are interested in it.
There is even a feeling that you want to come here, help them build and maybe even spent a couple of days living here, because it's fascinating." In turn, the villagers say they are looking forward to meeting modern day Vikings from countries like Iceland or Sweden, and hope the tournament will bring them to this remote part of the country.