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FDA Cracks Down on Vaping Products Attractive to Kids

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News video: FDA Cracks Down on Vaping Products Attractive to KidsFDA Cracks Down on Vaping Products Attractive to Kids

The FDA and FTC are warning companies about misleading packaging of vaping products, saying they're attractive to young people..

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FDA Cracks Down on Vaping Products Attractive to Kids

The U.S.

Food and Drug Administration says the packaging on some e-cigarette products is too similar to the packaging of kid-friendly foods.

In a joint effort with the Federal Trade Commission, the FDA sent  warning letters  to 13 manufacturers and retailers.

Each sells vaping liquid in packages that resemble food items like juice boxes, candy and cookies.   FDA Commissioner Scott Gottlieb says  he wants companies  to take responsibility for targeting underage users.

He also wants to prevent accidental nicotine poisoning.

If a kid mistakes vaping liquid for something like a juice box, it could "result in serious harm or even death." The move is part of a broader FDA plan to prevent  nicotine addiction .

Last week, the agency put  40 companies on notice  for illegally selling  e-cigarette Juul products  to minors.  Juul has since responded , saying it's invested millions of dollars into initiatives that support raising the minimum tobacco purchase age.  In the most recent round of warnings, federal regulators have given the companies 15 business days to respond with the corrective actions they've taken.  Additional reporting from Newsy affiliate  CNN . 




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