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Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy

Direct Line Group's brand strategy is best-in-class, as evidenced by its IPA Effectiveness Award win last week. Here's 10 reasons why marketers should sit up and take note. The post Mark Ritson: 10..
Credit: Marketing Week - Published

Stocks to watch: Sage, Telecom Plus, Direct Line, Schroders, Ipsen

Royal Mail could fall by another two-thirds if productivity does not improve, says RBC
Credit: FT.com - Published

Videos for "Direct Line"

Papillion-La Vista schools add 911 radios to all schools [Video]Papillion-La Vista schools add 911 radios to all schools  02:27

The direct line between the Sarpy County 911 call center and all Papillion - La Vista schools should allow police to respond to an emergency faster, while also hopefully giving them a better handle on..

Credit: Rumble - Published

 

NHS whistleblowers given direct line to Scotland's health secretary amid bulling concerns

nhs whistleblowers given direct line to scotland's health secretary amid bulling concerns
Jeane Freeman urged staff who feel bullied or harassed to come forward and that "they will be heard".
Credit: Daily Record - Published

How brands are creating a culture of marketing effectiveness

In this new video series, created in partnership with Thinkbox, we speak to marketers from Diageo, Direct Line and Barclaycard about how they create a culture of marketing effectiveness, the role of..
Credit: Marketing Week - Published

Bodyguard: David Budd gives out his number, viewers try to call it

bodyguard: david budd gives out his number, viewers try to call it
It's not a direct line to Richard Madden's character, it's actually one of 20,000 numbers used by TV producers.
Credit: BBC News - Published

BIG SHOT OF THE WEEK: John Studzinski is Pimco's fabulously wealthy dealmaker

big shot of the week: john studzinski is pimco's fabulously wealthy dealmaker
He’s on close terms with the Prince of Wales, has prime ministers on his WhatsApp and, for all we know, a direct line to the Pope Francis’s modest appartamento.
Credit: MailOnline - Published Also reported by •thisismoney.co.uk

Bathroom downstairs knocks £13,000 off a house price

bathroom downstairs knocks £13,000 off a house price
According to a Direct Line Home Insurance survey 44 per cent of adults said a downstairs bathroom would put them off buying a property. This is because buyers prioritise downstairs space.
Credit: MailOnline - Published

Direct Line on the three rules of developing a robust value proposition

MoviePass's too-good-to-be-true offer reinforces the fact brands have got to create a sustainable value proposition, according to Direct Line Group's head of brand planning Piers Newson-Smith. The..
Credit: Marketing Week - Published

House of Fraser suppliers left out of pocket as Ashley's Sports Direct draws a line under payments

house of fraser suppliers left out of pocket as ashley's sports direct draws a line under payments
Suppliers and concessionaires to House of Fraser may lose out on tens of millions of pounds after the chain was snapped up by Sports Direct for £90 million last week.
Credit: MailOnline - Published Also reported by •thisismoney.co.uk

'How much do you drink?' GPs double the amount of alcohol units patients claim to consume

'how much do you drink?' gps double the amount of alcohol units patients claim to consume
A survey by London-based Direct Line Life Insurance found that out of the 191 GPs surveyed the doctors believe just 40 per cent of patients are honest about their alcohol consumption, others fear being..
Credit: MailOnline - Published

Insurer Direct Line raking in £60m in extra fees from customers who pay monthly

insurer direct line raking in £60m in extra fees from customers who pay monthly
When a customer cannot pay up front, Direct Line and competitors effectively charge interest on their premium as if giving them a loan, often at sky-high rates.
Credit: MailOnline - Published Also reported by •thisismoney.co.uk

Direct Line boss Paul Geddes 'open minded' about next role ahead of 2019 exit


Credit: Telegraph.co.uk - Published

Stocks to watch: Next, Direct Line, Standard Chartered, SSP

Pearson’s prospects are strong but the stock is expensive, says Citi
Credit: FT.com - Published

Direct Line boss Paul Geddes to depart


Credit: FT.com - Published

Geddes steps down from Direct Line

geddes steps down from direct line
Direct Line chief executive Paul Geddes will step down next year, a decade into the role. During his time at the insurance group he oversaw its separation from Royal Bank of Scotland and its..
Credit: City A.M. - Published

Motor insurers to share terrorism risk after 2017 London vehicle attacks

motor insurers to share terrorism risk after 2017 london vehicle attacks
Motor insurers have today confirmed plans to pool risk for terrorist attacks involving vehicles after London was hit with three fatal incidents in 2017. Members of the Motor Insurance Bureau (MIB),..
Credit: City A.M. - Published

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