Direct Line Group's brand strategy is best-in-class, as evidenced by its IPA Effectiveness Award win last week. Here's 10 reasons why marketers should sit up and take note.
The post Mark Ritson: 10.. Credit: Marketing Week - Published
The direct line between the Sarpy County 911 call center and all Papillion - La Vista schools should allow police to respond to an emergency faster, while also hopefully giving them a better handle on..
In this new video series, created in partnership with Thinkbox, we speak to marketers from Diageo, Direct Line and Barclaycard about how they create a culture of marketing effectiveness, the role of.. Credit: Marketing Week - Published
He’s on close terms with the Prince of Wales, has prime ministers on his WhatsApp and, for all we know, a direct line to the Pope Francis’s modest appartamento. Credit: MailOnline - Published Also reported by •thisismoney.co.uk
According to a Direct Line Home Insurance survey 44 per cent of adults said a downstairs bathroom would put them off buying a property. This is because buyers prioritise downstairs space. Credit: MailOnline - Published
MoviePass's too-good-to-be-true offer reinforces the fact brands have got to create a sustainable value proposition, according to Direct Line Group's head of brand planning Piers Newson-Smith.
The.. Credit: Marketing Week - Published
Suppliers and concessionaires to House of Fraser may lose out on tens of millions of pounds after the chain was snapped up by Sports Direct for £90 million last week. Credit: MailOnline - Published Also reported by •thisismoney.co.uk
A survey by London-based Direct Line Life Insurance found that out of the 191 GPs surveyed the doctors believe just 40 per cent of patients are honest about their alcohol consumption, others fear being.. Credit: MailOnline - Published
When a customer cannot pay up front, Direct Line and competitors effectively charge interest on their premium as if giving them a loan, often at sky-high rates. Credit: MailOnline - Published Also reported by •thisismoney.co.uk
Direct Line chief executive Paul Geddes will step down next year, a decade into the role.
During his time at the insurance group he oversaw its separation from Royal Bank of Scotland and its.. Credit: City A.M. - Published
Motor insurers have today confirmed plans to pool risk for terrorist attacks involving vehicles after London was hit with three fatal incidents in 2017.
Members of the Motor Insurance Bureau (MIB),.. Credit: City A.M. - Published