Take a look at 'Gorm the Zop,' the confusing video game that Google uses to teach employees how hard smartphones and the internet can be for first-time users in the developing world (GOOGL)

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· Google's Next Billion Users initiative focuses on building products for emerging markets.
· To illustrate how confusing a smartphone can be for a first-time user, Google made a video game where players try to decipher the meaning.
· It's called 'Gorm the Zop'.
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