· Microsoft's plans to buy TikTok may seem crazy at first, but it's all about the data.
· TikTok would give Microsoft eyes into a market where it is mostly blind: smartphone use among Generation Z.
· But there's another appealing side for Microsoft: TikTok is reportedly a huge customer of arch-rival Google Cloud.
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If Microsoft buys TikTok, it could be bad news for Google Cloud (MSFT)
Business Insider
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