Google just set the date for when it will kill third-party cookies. Here's how advertisers' retargeting strategies could change.

Business Insider


· *Google is rolling out new privacy controls in its Chrome browser and plans to eliminate third-party cookies in the next two years, the company wrote in a blog post Jan. 14.*
· *The change will most likely make advertisers resort to less-targeted ads via first-party data or contextual targeting based on what people are...

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