Peloton drops its digital subscription price and launches Fire TV and Apple Watch apps
Wednesday, 4 December 2019 () In an effort to appeal to more users, Peloton today reduced the price of its digital subscription and released two new apps, one for the Apple Watch and another for the Fire TV. The Apple Watch app allows users to track their heart rate during workouts and monitor their running pace and distance. It also uses Peloton’s UI of tracking heart rate “zones,” which instructors often use to guide users on how heavily they should be exerting themselves to maximize caloric or fat burn. The app is a helpful addition for those who don’t want to shell out money for another heart rate monitor to pair with their Peloton machines or those who use Peloton’s digital app to exercise.
Fire TV users can also download a new Peloton app to...
Exercise equipment company Peloton dropped the price of its digital monthly subscription, causing its share price to drop for a second straight day after some consumers complained its Christmas ad is sexist. Lisa Bernhard has more.