Google is testing how to make ads sneakier in search results

Last year, Google introduced a small but meaningful change to the way it presented search results on mobile – it started to display favicons. This would,  in theory, make it easier to visually distinguish trusted sites from shady ones and ads. But when the company started to implement a similar change on its desktop site this year, people were not happy. Now it appears the company is having second thoughts. Where ads used to be highlighted in green at the top of search results, the change made it so they were only differentiated by a little “Ad” icon. It’s easy…

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