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Google takes on wearables giants with $2.1 billion Fitbit deal

Reuters Friday, 1 November 2019
Alphabet Inc-owned Google will buy fitness tracker pioneer Fitbit Inc for $2.1 billion, as the search giant looks to take on Apple and Samsung in the fast-growing market for wearable devices.
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News video: Google Is Buying Fitbit -- Here's Why it Will Compete Or Not Compete With Apple

Google Is Buying Fitbit -- Here's Why it Will Compete Or Not Compete With Apple 02:00

Google's purchase of Fitbit propels Google into the wearables business, but how effectively can it compete with Apple in the category? Google is buying Fitbit for $2.1 billion, or $7.35 a share, which is a 30% premium over Fitbit's 20-day moving average. Google has historically not had much...

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