Amazon, after big hire, experimenting with sports media strategy: interview
Saturday, 29 June 2019 When Amazon.com Chief Executive Jeff Bezos was spotted schmoozing in NFL Commissioner Roger Goodell's booth during the Super Bowl in February, the media world exploded with anticipation about Amazon's imminent domination of sports media.
CANNES—“All TV is back, and back in a different way than in the past,” says Accor Group’s Antoine Dubois. So a year ago, the French global hospitality brand returned to TV to complement its targeting of niche audiences beyond digital media. “All of the hospitality industry today, six years...
VIA BEETCAM -- The pandemic could be good for already-powerful tech platforms with ambitions on further solidifying their power in advertising sales. That is the view of one of the world's leading ad..