Sŵnami's 'Theatr' Is A Dreamy Welsh Language Wonder

Tom Rhys Harries stars in the video...

As Clash *pointed out at length earlier this month*, the track record of Welsh music has rarely been so strong.

Fresh from our St. David's Day celebrations come *Sŵnami*, Welsh language wonders who seem keen to prove our point.

The name is a Welsh word - pronounced tsunami - but they're an indie pop quintet who strive to produce something universal.

Comparisons could range from Vampire Weekend through to Beabadoobee, but the reality is that Sŵnami have crafted a sound of their own.

Album No. 2 is fast incoming, with new single 'Theatr' out today (March 12th). A dreamily infectious return, it's a story of escapism, with lyrics that deal with accepting your own worth within an imperfect relationship and moving on.

Ifan Ywain says: “Theatr is about a toxic relationship, where one person wants to get back with the other. It feeds into the wider idea of escapism in terms of wanting to escape a broken, unhealthy situation and wanting something more. The song is very much a conversation between two people...”

Sam Kinsella directs the video, which is set against the iconic backdrop of Portmeirion - where cult 60s series The Prisoner was shot.

Tom Rhys Harries (star of Netflix smash White Lines) takes the central role, with Ifan Ywain adding: “The story behind the video involves a man stuck between different realities. One where he lives in a perfect, glossy but fake world, and his endeavour to escape that world, even though the other reality is chaotic.”

Tune in now.

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