Tuesday, 16 July 2019
It's an eco-friendly collection...
*Grimes* is set to star in *Stella McCartney's* new Adidas campaign.
The two have known each other for some time, with Stella McCartney nabbing Grimes - alongside Madonna’s daughter Lourdes Leon and actor Amanda Stenberg - for a Pop perfume video in 2016.
Stella McCartney is currently crafting an Autumn/Winter collection for Adidas, and wants to utilise Grimes as the central figure.
The range will focus on environmentally friendly fashion, making use of eco-friendly fabrics including recycled polyester and Econyl yarn.
Stella McCartney explains: “She is passionate and outspoken about protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives...”
Here's a preview below.
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We are excited to unveil our adidas by Stella McCartney campaign, as trailblazing artist @Grimes shouts loud for change in our sustainable new collection. “Grimes is the perfect embodiment of the adidas by Stella McCartney core values. She is passionate and outspoken about protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.” - Stella Available for pre-order now on Stella McCartney.com! #aSMC #StellaMcCartney
A post shared by Stella McCartney (@stellamccartney) on
Jul 15, 2019 at 11:15am PDT
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