Startup Myths and Models (Columbia Business School Publishing)

This witty guide to the dilemmas of entrepreneurship, subtitled "What You Won't Learn in Business School" debunks widespread misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Instead of startup myths―legends spun from a fantasy version of Silicon Valley― author Rizwan Virk provides startup models―frameworks that help make thoughtful decisions about starting, growing, managing, and selling a business.



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