Patagonia boss calls on businesses to ‘justify’ sustainability claims

Patagonia’s boss has once again slammed businesses for greenwashing, a practice which sees companies inflate their sustainability to lure in consumers. The outdoors retailer, which has been making fleeces from recycled bottles since the 90s, in 2011 issued a full-page advert in the New York Times urging customers to rethink their Black Friday purchases, even [...]