PR pros lambast 'stay alert' slogan as 'vague', 'unclear' and 'unhelpful'

PR pros lambast 'stay alert' slogan as 'vague', 'unclear' and 'unhelpful'

PRWeek

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Communications experts broadly believe the government's new 'stay alert' slogan will confuse the public and is too open to interpretation when what is needed is clarity. Some have taken aim at the way the message was publicly 'tested' by leaking to the press prior to the prime minister's Sunday address.

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