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These companies, including Northwestern Mutual, sponsor college football's biggest bowl games: Slideshow

bizjournals Wednesday, 4 December 2019 ()
College football has become a gold mine of advertising opportunities for companies looking to expand their brands. And one of those big opportunities is being the title sponsor of postseason college football bowl games. There was a total of 38 postseason bowl games for the 2018-2019 college football season. Those games had an average viewership of 5 million reaching 90 million unique fans on television across several networks that include ABC, CBS, ESPN and Fox Sports, according to the National…
Credit: CBS 3 Philly - Published < > Embed
News video: Rutgers OKs Deal To Bring Back Greg Schiano As Football Coach

Rutgers OKs Deal To Bring Back Greg Schiano As Football Coach 00:33

The university’s Board of Governors on Tuesday approved an agreement to bring back the former Scarlet Knights coach to lead the downtrodden program that has lost 21 straight Big Ten Conference games and won seven games over the last three seasons. Katie Johnston reports.

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