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Apple to Stop Revealing Sales of Its Units

One News Page Staff Monday, 5 November 2018 ()
Apple to Stop Revealing Sales of Its Unitsby 👩‍💻 Alice Monroe

Apple is a brand which continues to perform very well indeed on the stock exchange – and they have long since been hailed as major innovators in the smartphone and tablet game. Certainly, the iPhone and iPad ranges are pervasive – we all likely know more than a few people who own at least one of the devices – however, there has been split concern over just how innovative the brand has been in recent years. The firm’s latest phones, their XS and XR models, seem to have underwhelmed some tech experts, while ongoing concerns over the genuine power of the devices’ batteries continue to dog the range.

According to The Financial Times, Apple’s stock performance may no longer be as golden as it once was. It’s been confirmed that Apple will no longer be revealing sales figures with regard to its various products to either investors or analysts, which, according to the source, has also seen the brand’s stock slide by up to 7%. However, this latest news that the firm will no longer disclose sales figures for iPads, iPhones and Macs will not sit well with many insiders, who have used such figures previously to weigh up investment decisions.

Instead, it’s been stated that Apple will publicly report on overall revenues and sales costs for device categories on a quarterly basis. This will mean that shipping figures for those items shipped by Apple, rounded down to the nearest thousand, will no longer be disclosed. The news seems to have caused a stir in terms of how well the brand may be currently performing, according to some analysts and insiders – BTIG Research’s Walt Piecyk among them.

“It’s obviously going to create questions about whether Apple can ever return to the number of units it sold in 2015 – units haven’t been relevant for three years,” Piecyk advises. “The stock seems to have done well when they reported those numbers.” He may be right – as various sources suggest that iPhone sales have dropped more than ever before.

Apple Slides Below $200
Apple Slides Below $200

From now on, however, it may become harder for analysts to make such claims – as Apple clearly appears to have moved to ensure that a number of their figures stay shrouded in mystery. Will the XS and XR range prove everyone wrong? Or will it be a case of returning to the drawing board yet again for 2019’s releases?

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News video: Apple warns on holiday sales, sending value below $1 trillion

▶ Apple warns on holiday sales, sending value below $1 trillion 01:33

Apple has warned that sales for the crucial holiday quarter would likely miss Wall Street expectations, which Chief Executive Tim Cook blamed on weakness in emerging markets and foreign exchange costs.

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